eConnections now available in text format

For members who want the latest news on their PDAs, OAR will include a text version of eConnections with every issue published. Located as the first item under "In this issue" the TEXT format version will be readily accessible to PDA readers.

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White Paper: Inducements, referral fees & gifts

To attract business, REALTORS oftentimes want to offer incentives to buyers or sellers to utilize their services. Such incentives may range from gift certificates to cash rebates of the REALTOR's commission. Although many REALTORS believe that such inducements are prohibited under Ohio license law and the NAR Code of Ethics, they are not. However, there are certain requirements that must be met.

OAR now has a White Paper to explain your options.

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Say goodbye to cold calling...how to compel prospects to contact you

RIS Media--The most effective and least expensive way to generate leads is to offer prospects something they want and make it easy and non-threatening for them to get it. Every single ad and marketing communication you run should make the offer so appealing and so easy to get, that the right prospects unfailingly respond by contacting you to do business. Read story...

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Create a niche in the multicultural community

According to the Gonzales Group, newly released figures from the U.S. Census Bureau show that the nation's Latino population grew by 1.4 million in 2007 to reach 45.5 million people, or 15.1% of the total U.S. population. Overall, the nation's 102.5 million minorities accounted for 34% of the U.S. population, representing a historical milestone for the U.S. These changes in our communities represent an opportunity for real estate professionals to explore a new customer segment that is growing rapidly both in size and buying power. This week's newsletter features articles on:

1. Validate Your Products and Service to Build Multicultural Relational Equity
2. Highlights from the 2007 Census Data

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Gen Xers need training, Gen Y supervision

Most companies are, or soon will be, dealing with multigenerational workplaces and managing diversity includes managing generational diversity.

The entire work force is aging and baby boomers are contemplating retirement. Some 10,000 of them turn 50 every day and another 8,000 hit 60. They and the generation born before 1946 make up 48 percent of the work force.

The two generations after them, Generation X--those born between 1965 and 1977--is only 29.5 percent of the work force and Generation Y or millennials--those born between 1978 and 1990--make up 22.5 percent.

Traditionalists--those born before 1946--define themselves by their work. Boomers are all about money, but they also want respect for what they know, and like to view work as a team effort. That's not so for Gen X workers...Read more

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NAR Directors meet during Mid-Year Conference

Inside is an "Action Summary" for the National Association of REALTORS Directors meeting, held last Saturday in Washington, DC. This Special Report, sent by NAR staff, explains what took place at the meeting.

Note: The one significant item not included in the report is the increase in the amount of the annual assessment for the Public Awareness Campaign. The assessment goes to $35 per members (from $30) in 2009 and 2010.

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President's Sales Club applications, now online

The 2008 PSC applications are now online. Entries must be postmarked by July 21, to be accepted. Transactions claimed must have been closed between July 1, 2007 and June 30, 2008. There are three application forms, 60, 140, 220 transactions respectively. Get rules and applications.

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On the lighter side

How to ask for a raise..."I have to have a raise in my commission," the agent said to his manager. "There are three other companies after me."
"Is that so?" asked the manager. "What other companies are after you?"
"The electric company, the telephone company and the gas company."

The young broker...A young broker had just started his own real estate office. He rented a beautiful office and had it furnished with antiques. Sitting there, he saw a man come into the outer office. Wishing to appear the hot shot, the broker picked up the phone and started to pretend he had a big deal working. He threw huge figures around and made giant commitments. Finally he hung up and asked the visitor, "Can I help you?"

The man said, "Yeah, I've come to activate your phone lines."

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Save with OAR and NAR

Your membership in the Ohio Association of REALTORS allows you to take advantage of a number of member benefits. For questions about member offers and benefits contact Greg Stitz at stitz@ohiorealtors.org.

In addition, the National Association of REALTORS also provides its members many more benefits and offers.

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Tech Tips

Education

Keep up on this ever-changing industry...This year's Updates, held in your area this June, will focus on recent court rulings, new laws that affect your business and more importantly, the economy. Plus you'll earn three hours of continuing education credit! Register today.

NEW from RECampus...

• Satisfy your entire 30 hour c.e. package
  
• 70 years of age or older: 9 hour c.e. package requirement
  
• 9 hour c.e. package fulfills core c.e. requirement

Register today...

30 hours online...Take your real estate continuing education hours online. You can take 3, 6 or all 30 hours in any combination...Sign-up today...

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